Case Study

Digital Strategy & Content for a Multi-Union Organization

Client

Carpenters’ Regional Council (CRC), Canada

Sector

Labor Union / Nonprofit

Scope:

Social Media Strategy, Content Creation, Campaign Management, SEO, Ads, Analytics

The Challenge

The CRC needed to strengthen its digital presence across multiple Local Unions and speak to a broad, diverse membership base across Canada. Their communication style was fragmented, and content often lacked consistency and clarity—especially for social media.

The Approach

We partnered with the CRC to create a scalable digital strategy that respected the culture of the union while modernizing its voice and engagement methods.

Our work included:

Creating a unified content strategy and editorial calendar
Producing evergreen content and awareness campaigns
Launching engagement-focused social media initiatives
Running paid media tests for follower growth and regional outreach
Standardizing brand voice and visuals across multiple accounts
Tracking and analyzing key metrics monthly

The Results

75% increase in engagement within the first quarter
A more consistent and recognizable digital voice across all platforms
Improved internal workflow between communications and local representatives
Stronger regional identity and more interaction from members online

Why It Mattered

For organizations like CRC, communication isn’t just about promotion—it’s about representation. By aligning tone, visuals, and messaging, we helped them connect with members more authentically and build trust through digital tools.

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